About us

A long time ago, in a world full of imagination, there was a little girl named Ellie who loved toys more than anyone else. Every night, Ellie would weave wonderful stories in her room with those colorful toys. From the brave little knight saving the princess to the smart scientist exploring the unknown planet, each story is full of courage, wisdom and love.

Company overview

About XStore Agency

As time passed, Ellie grew up, but her love for toys never faded. She decided to pass on this joy and dream to more children. Thus, the “Dream Childhood, Happy Start” children’s toy kingdom was born.

How it works

Our Process

We Listen

In this kingdom, every toy carries Ellie's original intention and dream.

We Give Ideas

They are not just cold objects, but companions with souls that can accompany children through every happy or challenging moment.

Plan The Bases

Each toy is carefully selected to inspire children's potential and develop their creativity, imagination and social skills.

Our Toy Products

Accompany every child until their dreams come true

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what we achieve

Architecture awards

Each toy carries our beautiful childhood memories and infinite vision for the future. Here, you and your children will embark on a journey full of laughter and surprises.